National Geographic : 1917 Jan
From Napkins Plus to Napkins Minus HE HAD an overshipment of 400,000 paper napkins to dispose of or return to the mill. Which course should he take? Beside his desk was a Multigraph Junior-and he knew its possibilities. A letter was written, Multigraphed, and eighty copies were mailed to in stitutions-sanatoriums and the like. The postage was a dollar sixty. Other costs-a few hours time for setting up, running and distributing the type; envelopes and letter-heads. Four dollars-three and three-quarter cents apiece-would cover the total cost and leave enough for the movies. Result-one week later-the 400, 000 napkins sold-additional orders for 80,000 more-side orders for $60.80 for other goods-and four new accounts opened. The napkin business was $446.40. The total busi- ness,$507.20. Sales cost, seven-tenths of one per cent. Will M. Ross, Statesan, Wisconsin, is the man who accomplished this result. Will is a good salesman. This per formance proves that. The Multi graph Junior is a good sales assistant. This performance proves that. Put a good salesman and the Multigraph together and the combination will sell paper napkins, automobiles, life insurance, or anything else-mer chandise or service. If you haven't looked into your sales possibilities-as they are widened with the Multigraph-Senior or Junior-maybe this little account from the experience of just one user may prompt you to investigate. The coupon won't start you in the napkin business, but it may be the means of changing some of your sales minuses to pluses. Clip-sign-mail. Produces real printing andform-typewriting. rapidly, economically private/y.in your own establishment You can't buy a Multigraph unless you need it. Multigraph Junior-An efficient hand-operated machine for high-grade form typewriting and simple office printing. Price, complete, $200.00 . Easy payments. The Multigraph, 1821 East 40th Street, Cleveland, Ohio Tell me more about using the Multigraph in sales work. Name -- - . . __ _ _ _ __ _ Official Position _________________ Firm Street Address____________________________ Town___ ---------------- State ____ I am interested particularly in _________ "Mention the Geographic-It identifies you."