National Geographic : 1917 Jan
Britannica Is the to Success president as well as for the bank clerk-for the home as well as the office. You probably have some idea of how useful the Britannica would be to you-just as its daily practical value is proved in the case of its 160,000 present owners. Andrew Carnegie has said: "A half-hour a day spent on a particularline of study is the best investment any man can make." Whatever your "particularline" is, the Britannica will equip you to become proficient in the highest degree. Whether you are interested in the stars above or in coal mining, in electricity or chicken raising, in house building or carpet manufacture, the Britannica is an invaluable aid. You need it-you should have it. Carnegie's "half-hour a day" spent with the Britannica will soon make you a more intelligent, more interesting man or woman. It will expand your power to think and talk and do. Thus you will become more successful-life will grow to be more and more worth while. You can't afford to miss this chance to own the new Britannica. You should have this great work-and of course you want it printed on genuine India paper. Don't wait until to-morrow, Act now. Cut out the coupon on the next page-sign it-send it in. Charles M. Schwab, President of the Bethlehem Steel Corporation and one of the leading self-made Americans, says of the popular "Handy Volume" Issue of the Britannica that it brings "the most importantand authoritativework of its kind in the world within the reach of those who need it most-the men who are raising themselves from the ranks to positions of responsibility." Here is the sum and substance of all human knowledge 41,000 articles, 30,000 pages, 15,000 illustrations, 500,000 indexed facts How Many "10 Cents" Do You Spend and Get Nothing for Them? Realize that this small sum daily will, in a very short time, give you the outright ownership of the world's great est book of knowledge-the new Bri tannica, in the popular "Handy Vol ume" form. You obtain the entire set (29 vol- l umes) on a first payment of only. and you pay the balance in small monthly amounts averaging 1Oc a day (for the cheapest binding). Whatever your business or profession, the Britannica will increase your practical knowl edge along any line-it will enable you to be a more profitable factor in your work-it will make you more efficient, more successful. Do you say that you "can't afford it"? Considering the many advantages it offers) you (and your family), can you afford not to own it? Considering the low price asked for the re maining sets of the Britannica printed on the famous India paper, and the easy payment plan, can you afford not to own a set? Think this over-read the preceding para graph again. Half an hour or so a day spent in reading the Britannica will soon make you realize that it actually pays for itself. "It is a great thing for education to have this unrivalled Encyclopaedia reduced to really popular prices." RICHARD C. MACLAURIN President, Massachusetts Institute of Technology.