National Geographic : 1917 Jan
IfISTO IC CABI TS $ 6,000 - anda own Zc7MtSIC'S 'E -Ci 4TIO' IN HAND MADE CABINETS REPRODUCED FROM OLD WORLD MASTERPIECES FOR une NEW EDISON " thephonograB h ith a soul" T HOMAS A. EDISON'S genius and $3,000,000 of his money, courageously spent in research work, have recently given to the world an instru ment which literally Re-creates all forms of music. To prove that this is true, Marie Rappold, Anna Case, Arthur Middleton and eighteen other great artists have stood beside this new invention and sung in direct com parison with its Re-Creation of their voices. Three hundred thousand music lovers have heard these aston ishing tests and they, as well as the music critics of nearly three hundred of America's principal newspapers, concede without reservation or qualification that the New Edison's Re-Creation of an artist's voice cannot be detected from the original. Instrumentalists have made similar tests with similar results. Edison has ac complished the miracle of Music's Re-Creation. It is not surprising that there should be a demand for cabinets as much superior, in a furniture sense, to familiar kinds of talking machine cabinets as the New Edison is superior, in a musical sense, to all other de vices for the reproduction of musical sounds. A com petition was held among designers and two master craftsmen were selected, who have produced what are not alone the finest phonograph cabinets in the world, but also deserve to take place with the finest furniture of any description to be found in America. The illus trations on these pages give but a faint idea of these wonderful cases. Licensed dealers will show you large prints in colors. In addition to the historic hand made cabinets pictured on these pages the New Edison is supplied in other period models at $100 to $375. There is no Edison cabinet which will not appeal to sophisticated taste, and there is an artistic type for every setting. You will oblige us if you will write for a booklet depicting the less expensive models in colors. MR. EDISON REQUIRES THAT WE MAKE THE FOLLOWING ANNOUNCEMENT: "Those who are concerned solely in obtaining the best musical result need not pay more than $250, as the Official Laboratory Model, which sells at $250, is equal in a musical sense to the most ex- pensive models. It is in fact the model we have used in the public comparisons at Carnegie Hall and else where between the living voice and our Re-Creation of it." IF INTERESTED IN THE TESTS TO WHICH MR. EDISON REFERS, PLEASE WRITE US FOR THE BOOKLET "WHAT THE CRITICS SAY" Please do not ask an Edison dealer to sell you Edison Re-Creations if you intend to attempt to play them on any other instrument than the New Edison. No other instrument can bring out the true musical quality of Edison Re-Creations. Furthermore, injury to the records is likely to result if you attempt to play them on an ordinary phonograph or talking machine. THOMAS A. EDISON, INC., DEPT. 1501, ORANGE, N. J. "Mention the Geographic-It identifies you."