National Geographic : 1917 Jan
Hauls Up The Hard Hills Hills, ruts, mud, sand, poor pavement -all these are easy for the powerful FEDERAL Trucks. They will go where other vehicles cannot For, undaunted by any road or load conditions anywhere, Federal engineers have planned and built for the extra strain-the unusual load-the hard roads. That is why the FEDERAL quality has kept abreast of the demand for dependable haulage-why 62 % of FEDERAL sales are repeat orders. That is why you can use the FEDERAL for your hardest Jobs--and be certain of the right result- FEDERALy Ask for the" Blue Book of Traffic," which shows FEDERALS on the Job in Your Business. FEDERAL MOTOR TRUCK CO. 71 Leavitt Street Detroit, Michigan Wayne Street Hill, Detroit-from an actualphotograph "Mention the Geographic-It identifies you."