National Geographic : 1917 Jan
COLUlBIA •7 As "Lucia" in Lucia di Lam mcr oor BARRIENTOS THE new-found treasure-voice of the Metropolitan Opera the world's greatest coloratura soprano-can now be heard on Columbia Records exclusively. All the exquisite art of Barrientos is reflected in her first Columbia recordings of "Silence O'er All" and the "Mad Scene" from "Lucia," and the "Valse" from Gounod's "Mireille." Columbia Records are living reflections of the art of the greatest singers of opera. They have the voice, the interpretation, the personality of such world-famed artists as Lazaro, Fremstad, Sembach, Barrientos, Bonci, Gates, Macbeth. Hear these records at your dealer's today-and you will have heard the artists themselves! "Hearing is believing!" New Columbia Records on sale the 20th of every month Note ~ "Mention the Geographic-It identifies you."