National Geographic : 1917 Feb
This intensely human picture stands for all thatis best in music It is a picture with a message-a living message of absolute fidelity. "His Master's Voice" is insepa rably associated with the highest attainments in the musical art; with the exquisite renditions of the world's greatest artists; with the world's best music in the home. It is the exclusive trademark of the Victor Company. It identifies every genuine Victrola and Victor Record. There are Victor dealers everywhere, and they will gladly demonstrate the different styles of the Victor and Victrola-$10 to $400-and play any music you wish to hear. Victor Talking Machine Co., Camden, N. J., U. S. A. Berliner Gramophone Co., Montreal, Canadian Distributors Important warning. Victor Records can be safely and satisfactorily played only with Victor Needles or Tungs tone Stylus on Victors or Victrolas. Victor Records cannot be safely played on machines with jeweled or other reproducing points. New Victor Records demonstrated at all dealers on the 28th of each month Vi ctro la ... -- l " "Mention the Geographic-It identifies you."