National Geographic : 1917 Mar
Hot Pace and Cooling Heels COOLING Heels travels for Jones. He's better known in outer offices than sanctum sanctorums. Jones believes neither in advance advertising nor home-office follow-up. Hence buyers know Cooling Heels merely as "a salesman for somebody." Both he and his line are a nonen tity. Hot Pace travels for Smith. He's better known in sanctum sanctorums than TheMultirahenior, outer offices. electrically driven and com pletely equippedforhigh-grade Buyers give him the printing-with printers' ink. type, or electrotypes; or for and what he has to sell. rienmodels, $175up. Easy To them he is "Hot Pace, of Smith." Both he and You can't buy a Multigraph his line are established. a unless yu Exaggerated? No! need it. Every salesman who has traveled with a Multigraph introduction and left behind him a Multi graph follow-up knows the difference between the hot pace and the cooling heels Knows how smooth the road to the man who is expecting you; how easy the order when he knows the line Knows the "open sesame" that goes with Multigraph letters, folders, mailing cards before and after the call Knows how easy it is to set a hot pace on a Multigraph trail. What pace do your men set on the trail of your business? Have you Cooling Heels or Hot Paces representing you? Think-act-mail the coupon ! Perhaps you've yet to strike the real stride in your business. The Name Multigraph, 1821 E. 40th St., Official Position Cleveland, Ohio. Firm dces rea prntin and rm-ypewree nitg/,n rapid Show me how I Street Address economically privately, your own estabsimen can set a hot pace in my business. Town State "Mention the Geographic-It identifies you."