National Geographic : 1917 Apr
Standards of Service In rural communities clusters of mail delivery boxes at the crossroads evidence Uncle Sam's postal service. Here the neighbors trudge from their homes-perhaps a few yards, perhaps a quarter mile or so-for their mail. Comprehensive as is the govern ment postal system, still the service rendered by its mail carriers is neces sarily restricted, as the country dweller knows. Long before rural delivery was es tablished the Bell System began to link up the farmhouse with the neighbor- ing towns and villages. One-fourth of the 10,000,000 telephones in the Bell System are rural. They reach more places than there are post offices. Along the highways and private lanes the telephone poles lead straight up to the farmer's door. He need not stir from the cheerful hearth ablaze in winter, nor grope along dark roads at night for friendly news or aid in time of trouble. Right in the heart of his home is his tele phone. It is the American farmer's key to the outside world, and in no other country is it found. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES SOne Policy One System Universal Service " Mention the Geographic-It identifies you."