National Geographic : 1917 May
9 /4 It's a pretty good idea (now that the lumber mills in the Southern Cypress Mfrs. Assn. are IDENTIFYING EVERY CYPRESS BOARD THEY SAW) to MENTION TO YOUR LUMBER DEALER, CONTRACTOR or CARPENTER - and to ASK YOUR ARCHITECT to SPECIFY-that YOUR CYPRESS MUST BE "TIDEWATER"CYPRESS IDENTIFIED BY THIS TRADE-MARK "M' Stamped in the End of Every Piece M A or APPLIED TO EVERY BUNDLE TRADE MARK REG. U.S.PAT.OFFICE When a manufacturer places his imprint indelibly upon his product it evidences to the consumer two factors of value which, together, are the sum total of all any buyer wants; these factors are integrity of purpose and complete responsibility on the part of the maker of the desired commodity. The above legally registered "Tidewater Cypress" trade-mark is now YOUR INSURANCE POLICYofLUMBER QUALITY. It appears stamped mechanically into the end of EVERY board and timber of CYPRSS THE WOOD ETERNAL." Thoroughly dependable Cypress Flooring, Siding, Moulding, and Shingles, etc., which come in bundles, bear the same mark on EVERY BUNDLE. The legal right to apply this epoch-making symbol of STRICT RESPONSIBILITY IN LUMBER MAKING AND SELLING is restricted to those Cypress mills which, by their membership in the Southern Cypress Manufacturers' Association, attest their devotion to its Principles of SERVICE to the CONSUMER. Only mills cutting "Tidewater" Cypress are eligible for membership. (Cypress which grows too far inland is not equally noted for the "Eternal," or decay-resisting, quality.) Only mills which subscribe to the Associa tion's standard of scrupulous care in Methods of MANUFACTURE, INTEGRITY OF GRADING and ACCURACY OF COUNT can belong to the Association. These respon sible mills the Association now licenses to CERTIFY THEIR CYPRESS by applying the registered trade-mark with their identifying number inserted. BY THIS MARK YOU KNOW THAT SC IT'S CYPRESS, "THE WOOD ETER- C NAL," AND WORTHY OF YOUR FAITH. IT IS WELL TO INSIST ON SEEING M A THIS TRADE-MARK ON EVERY AoE MARKREG.U.5,PAT.OFIR BOARD OFFERED AS "CYPRESS." TRADMARKREG.U.S.PAT .Omn Let our ALL-ROUND HELPS DEPARTMENT help YOU MIORR. Our entire resources are at your service with Reliable Counsel. Southern Cypress Manufacturers' Association 1224 HIBERNIA BANK BLDG., NEW ORLEANS, LA., or 1224 HEARD NATIONAL BANK BLDG., JACKSONVILLE, FLA. INSIST ON TRADE-MARKED CYPRESS AT YOUR LOCAL LUMBER DEALER'S. IF HE HASN'T IT, LET US KNOW. "Mention the Geographic-It identifies you."