National Geographic : 1917 Jun
WHY YOU WANT IT. "A WORD TO THE 'BUYS' IS SUFFICIENT." HOW TO GET IT. Owing to the nation-wide insistence upon Cypress, "The W ood Eternal," for all uses that invite de cay, (as well as for artistic uses in interiors), it be came necessary to devise safeguards for lumber-consumers who have had no reason to become skilled in identifying differ ent woods or in judging their gradations or adaptabilities. The one way for you to be sure that the Cypress you get was grown in a region near enough to the coast to possess the MAX IMUM of decay-resisting quality is to refuse all but genuine "TIDE-WATER" CYPRESS-and the only way to know that you're getting Tide-water Cypress is to insist (and keep on insisting) upon SEEING WITH YOUR OWN EYES the REGISTERED TRADE MARK of the Southern Cypress Mfrs. Assn., stamped ineradicablyin one or both ends of EVERY CYPRESS BOARD OR TIMBER, and on EVERY BUNDLE Of "small sticks," such as flooring, siding, moulding and shingles. This is the mark to BUY BY-now that every piece of thoroughly reliable "TIDE-WATER"CYPRESS MANUFACTURED BY C ASSOCIATION MILLS No.o IS IDENTIFIED BY M A THIS TRADE - MARK TRADE MARK REG. U.S. PAT.OFFCE Only mills which are qualified by the superior physical character of their product AND the ethical character of their business practice can belong to the Southern Cypress Mfrs. Assn. -and only member-mills can ever apply this legally registered trade-mark to ANY Cypress. Let our ALL-ROUND HELPS DEPARTMENT help YOU MORE. Our entire resources are at your service with Reliable Counsel. SOUTHERN CYPRESS MANUFACTURERS' ASSOCIATION 1224 HIBERNIA BANK BLDG., NEW ORLEANS, LA., or 1224 HEARD NAT'L BANK BLDG., JACKSONVILLE, FLA. INSIST ON TRADE-MARKED CYPRESS AT YOUR LOCAL LUMBER DEALER'S. IF HE HASN'T IT, LET US KNOW. TELL HIM TO ., "BUY BY THE REMEMBER CYPRESS ARROW" f4 0 "Mention the Geographic-It identifies you." WHAT IT IS.