National Geographic : 1917 Jun
T HE Hindu's belief that the mighty Ganges purifies his morals while cleansing his body and garments causes him to use its water frequently, even though put to the inconvenience of having it sent to him. The widespread knowledge of how easy, pleasant and inexpensive it is to keep clean with Ivory Soap causes the American people to use tons upon tons of it every day. The love of cleanliness in body, clothes and home is fostered and quickened by the safe, efficient, eco nomical work done by every cake of Ivory. IVORY SOAP 99 i PURE Factoriesat Ivorydale, 0.; Port Ivory, N. Y.; Kansas City, Kans.; Hamilton, Canada ' Mention the Geographic-It identifies you.''