National Geographic : 1917 Oct
Put Your Motoring on a War Basis with the Franklin Car SOME people think they can solve the thrift question by talking about it. The war situa tion is actual and real. Every man feels it is his duty to help the country, but he tells you what the Government ought to do instead of taking the first practical step-meeting the plain facts in the things close at hand, things he buys and uses and pays to maintain. Gasoline and rubber are prime necessities of War. Yet many a car owner who talks thrift is actually destroyingfifty per cent more of these commod ities than his motoring should require. War Time Activity De mands Economy in Mo tor Car Operation Ask the man who gets eight, ten, or twelve miles to the gal lon of gasoline and five or six thousand miles to the set of tires. He probably has a feel ing-almost the conviction that he can do better with the Franklin, but it is easier to close his eyes to the facts and wonder whether the Franklin' s record for gasoline and tire sav ing is really and actually true. He does not investigate; he takes refuge in general doubt. Another way he has of side stepping the issue is to argue that in these days it is better economy to hang on to his old car. He knows how wasteful it is to run, yet he overlooks the fact that the Franklin sav ing in gasoline, tires, and oil would more than carry his in vestment in a Franklin Car. Perhaps he says he will meet conditions by using his car less. He forgets that while the aver age car is standing idle its de preciation offsets any reduction in running expense he could make. He ought to see that it is true conservation for him to put his motoring on a War basis now; clean up his old car proposition; take a fresh start and get an automobile that actually fits conditions as they are today. War time thrift and economy are possible to every motorist without reducing his mileage or curtailing the use of his car. War time activity makes this fact of vital interest. Thou sands of men are finding in creased demands upon their time and more work for their automobile. Franklin Holds World's Records for Thrift and Efficiency The Thrift and Efficiency Standards of the Franklin Car are matters of public record. On May 1, 1914, 94 Frank lin cars in all parts of the coun try averaged 32.8 miles to the gallon of gasoline. On May 1, 1915, 137 Frank lin Cars averaged 32.1 miles to the gallon. On July 13, 1917, 179 Franklin Cars established the remarkable average of 40.3 miles to the singlegallon ofgasoline. All records under Standard Efficiency Test Rules. In the Yale University Fuel Economy Test, Professor Lockwood and Arthur B. Browne, M. E., established the fact that the Franklin Car uses less gasoline per mile than any other car with six or more cylinders. On November 17, 1915, a Franklin Car covered 1046 miles on a single gallon of oil-a run from New York to Chicago. Right Now Is the Time for All Motorists to Inves tigate the Franklin Franklin Economy and Efficiency, as demonstrated by these records of low gasoline consumption, continue throughout the car. Franklin owners' individual tire mileage reports, for instance, over a period of five years, give a national average of 10,203 miles to the set. The value of the Franklin Car as an investment is clearly shown every time you find a used Franklin for sale. It brings a 20% higher price than any other fine car in propor tion to its first cost and the use it had. The time is close at hand when the motorist must choose between a restricted use of his car or meeting conditions in a constructive way with the economical Franklin. Pounds Touring Car . . . 2280 $2050. Cabriolet . . . . 2485 2850. Town Car . . 2610 3200. Runabout . . . . 2160 2000. Sedan..... 2610 2950. Limousine . . . 2620 3200. Four-passengerRoadster 2280 2050. Brougham . . . . 2575 2900. All Prices F. O. B. Syracuse FRANKLIN AUTOMOBILE COMPANY, SYRACUSE, N. Y., U. S. A.