National Geographic : 1917 Nov
COPYnIHT. 1-U by THEPRUCTER & AMBLE CO.,CINCINNATI EERHAPS no article in home furnishings is selected with such care, thought and deliberation as a rug. And it is equally true that no article receives so little worth-while attention after it comes into the home. Sweeping, or at the best, vacuum cleaning, must Suffice while almost everything else not only is dusted but kept as bright as new with soap and water. Most people hesitate to clean rugs because they think the work requires special skill and secret methods. This probably is true if the rug is dirty through and through. Usually, however, only the surface is soiled. Then, as with numerous other seemingly impossible tasks, the cleaning can be done at home as often as necessary without 'professional help and at nominal cost by the judicious use of Ivory Soap. To Clean Carpets and Rugs Sweep thoroughly. Then, beginning at the corner farthest from the door, scatter Ivory Soap Paste (see directions inside wrapper) over not more than a square yard at a time. Scrub vigorously with a stiff scrubbing brush. Scrape off the paste with a metal-edged ruler or a piece of zinc. Wipe thoroughly with a cloth wrung out of clean, lukewarm water. Work with-not against-the nap. Use water sparingly. No matter how delicate the colors may be, this treatment can do nothing but restore them to their original beauty. For water, used sparingly as suggested, will not injure them, and Ivory Soap cannot harm anything that water itself does not harm. IVORY SOAP. . B .ooo99o PURE IlF VL@©/ "Mention the Geographic-It identifies you."