National Geographic : 1918 Jan
Why Franklin Cars Are Selling And Why They Will Continue To Sell YOU hear a great deal of talk about the automobile business. Just write this down for a fact.: The service car-the car of practical utility has nothing to fear from these exacting times. The nature of demandhas changed,butdema on. Buyers want eco The car that conditions is not ing for buyers. The economical car will "carry c long as the count ries on-men mi about. Unthinkingpeople, w to every passenger aut as a pleasure car, do n of the "pleasure eleva the "pleasure trolley.' When the utility ca the country will stop. T notgobacktooldn Feed is high and there enough horses. In Every Thrift an ciency Test Hel Franklin Establi a Record Perhaps because th mobile is a comparativ invention is the reason universal standard of for either gasoline or t been adopted by all c perhaps it is figured that mo torists are not interested in low operating and maintenance costs. It remains a fact, however, that if all fine cars were as effi cient as the Franklin a gallon of gasoline would deliver more than the typical average of six to eleven miles. It would go twenty or more miles, as Franklin owners daily make a gallon go. ndgoes It is also certain that if all cars were as efficient as the Franklin, a set of tires would nomy. do considerably better than 6,000 or 7,000 miles. The meets national mileage of Franklin suffer- owners, over a five-year period and compiled from owners' own reports, shows 10,203 utility miles to the set. n" as For every fine motor car to ry *car- be as efficient as the Franklin, ist get every fine motor car would have to be scientifcally con structed-a scientific light-weight who refer car. omobile ot speak Trend Toward Franklin ator" or Cars Since Increased Costs of Gasoline r stops, and Tires We can- To get Franklin efficiency methods. means doing away with the are not gasoline-consuming Water Cooling System and adopting . E- DIRECT AIR COOLING. d Effi d the This means the eliminationof shed the 177 complicated parts of plumbing that hold water; then, as in the Franklin, there would e auto- be nothing to freeze in winter, ely new and in summer there would why no be nothing to overheat; and mileage the expense that follows these ires has annoyances, of course, would :ars; or be avoided. To get Franklin tire mileage and Franklin long life, every fine motor car would have to adopt Franklin flexible construc tion; its light unsprung weight; its full elliptic springs-the basic Franklin principles that min imize friction and drag and do away with excessive and un necessary hammering on the tires. The used-car problem, too, would be solved. All a motorist has to do to ascertain the relative long life of fine motor cars is to study used-car advertising and the prices quoted. It tells the motorist, if he is alert, what to avoid when consider ing the purchase of a new car. Construction of Motor Cars Shows Motorists Whether Economy Is Possible Whenever a motorist won ders why he is unable to join in the conservation of the nation's gasoline and rubber; Whenever he feels that his operating and maintenance costs are double that of his friend, the Franklin owner He need only to examine the construction of his car. Then know the facts about the Franklin Basic Principles of Scientific Light-Weight Construction. These principles and the 1,000 pounds difference in weight in favor of the Light Weight Franklin are very likely to make him a Franklin Owner -immediately. FRANKLIN AUTOMOBILE COMPANY, SYRACUSE, N. Y., U. S. A. "Mention the Geographic-It identifies you.''