National Geographic : 1918 Feb
T HAT boy of yours will think of . home every time he washes if you put a cake of Ivory Soap in his comfort kit. S COPYRIGHT 1917BYTHEPRCCTER & GAMBLE CO., CINCINNATI After a hard hike or muscle-building romp, it certainly will be a pleasure for him to have an old-time bath with the bubbling, copious Ivory lather as he used to have at home. To Uncle Sam's boys here or "over there", in cantonment or trench, in naval training station or aboard ship, Ivory Soap is a welcome gift because it is their home soap and because it produces the cleanliness which is essential to health. IVORY SOAP . . . 99 PURE ... PUREf 'Mention the Geographic-It identifies you."