National Geographic : 1918 Mar
PRETTY lace scarf or any other lace article is in no sense a care when A^ one has learned that such pieces should be washed with Ivory Soap. The white, neutral, high grade Ivory makes it as easy to wash perishable lace as any ordinary fabric. Its use eliminates from the washing all the factors that cause trouble and loss. Mild, pure and free from uncombined alkali, it is as harmless as clear soft water. The most delicate handwork can be entrusted to Ivory suds with the assurance that no special handling, other than what common sense suggests, is necessary to avoid all risk of injury to a single thread. IVORY SOAP... ... 99o PURE "Mention the Geographic-It identifies you."