National Geographic : 1918 Apr
"I Bought It With My Candy Money" Here are grain bubbles so nut-like and flavory that children will spend candy money for them. Perhaps you have known them, as we have, to do it. Hungry children after school eat them like confections. Crisped and lightly buttered, they are fascinating tidbits-far better than peanuts or popcorn. They are used like nut meats in home candy-making and as garnish on ice cream. They taste like nuts, and vastly excel them by their airy, flaky texture. Yet Premier Foods Yet they are foods-scientific foods, invented by a great food expert. They are the greatest foods made from rice, corn, or wheat, because of their ease of digestion. Two are whole grains steam-exploded-puffed to eight times normal size. One is pellets of hominy puffed to raindrop size. All get an hour of fearful heat, which gives that wondrous flavor. All are shot from guns, and thus changed into bubbles-flimsy, thin, and crisp. Every food cell is exploded, so digestion can instantly act. They do not tax 'the stomach, yet every atom feeds. Remember these things. Puffed grains are superlative grain foods Food experts wish that every grain could be prepared in this way. No other process ever known so fits a grain for food. Puffed Corn Puffed Rice Puffs Wheat Each 15c Except in Far West Make them more than breakfast dainties, for soups, or for serving with sugar and cream. They are for luncheons, for suppers, for play- There are three of them, each with a different time, and for bedtime. They are for eating flavor; so Puffed Grains are ever new. Let no dry, for mixing with fruits, for the bowl of milk, day pass without them.