National Geographic : 1918 May
FOR the gifts of silver, glass, china, linen or all remembrances priceless in the fond friendships they recall, the mild pure safe Ivory is peculiarly appropriate. Free from every in jurious material, yet able to make dirt vanish in its copious suds without the help of harmful scouring and rubbing, Ivory Soap takes care of valued keepsakes as if it had the power to feel its user's fondness for them. IVORY SOAP.. . 99 o PURE I], ~iL@sF "Mention the Geographic-It identifies you."