National Geographic : 1918 Jul
N"d HERE is a sweetness about clothes washed with Ivory Soap that reminds Sone of the fragrance of a clover field. This is because Ivory's rich, copious, bubbling, lively lather cleans them thoroughly. It rinses so easily that not a particle of the suds remains in the fabric. And, most important, it has the pleasant, unobtrusive, clean odor of the highest grade materials of which soap can be made. Not even Nature's own purifiers-sun, air and water-can counterfeit the dis tinctive freshness which makes the Ivory washed garment such a satisfaction. IVORY SOAP. 9.9 PURE "'Mention the Geographic-It identifies you."