National Geographic : 1918 Sep
.I have an exclusive agreement for twenty-five years with the Victor to make records of my voice. The records made by the Victor process are far su perior-in quality of tone natural reproduction, and in every detail-to those made by any other process in the world." "As any true :'artist must realize, it is ofgreat benefit to 'sit in the audi ence.' as it were, and be the critic at one's own performance. In this way I have learned a great deal from listening to my recordson the Victrola and can truly state that it has been my best teacher." "I wish to express my appreciation of the splen did series of reproductions of my voice which the Victor Company has made. They seem to me remark ably lifelike and faithful." "The reproductions of the Victor Records are > wonderful. Itismy great desire now to seal up and preserve a complete set of my Victor Records for my children." Who knows more about music than the worlds greatest artists! What they think of the Victor When selecting a musical instrument for your home, wouldn't you value the opinions of the world's greatest artists? Wouldn't you like to benefit by what they thiik of it? Certainly no one is better qualified to judge a musical instrument! They know music. Their life-work is music. And what they say about the Victrola is of the utmost importance. They not only endorse the Victrola, but they show their unbounded confidence in it by making Victor Records exclusively, There are Victor dealers everywhere, and they will gladly play any music you wish to hear and demonstrate the various styles of the Victor and Victrola-$12 to $950 Saenger Voice Culture Records are invaluable to vocal students-ask to hear them. Victor Talking Machine Co., Camden, N. J., U. S. A. Berliner Gramophone Co., Montreal, Canadian Distributors Victor Supremacy "The Victor today is the most relentless but the most just critic, as it re produces absolutely what the artist has done." "'Mention the Geographic-It identifies you."