National Geographic : 1918 Sep
"Only a few minutes, Dolly, and my bath will be ready" . HE bathing of a child is the most exacting test for any soap. |1 The tender skin instantly detects the presence of free alkali S or any other harsh material. It is this test multiplied several million fold that proves the mildness, purity and safety of Ivory Soap. Ivory is used in nurseries everywhere because it never has been known to cause the slightest irritation. To use Ivory Soap is to enjoy a delightful bath and toilet, with the added satisfaction of knowing that nothing in the lather is even remotely injurious to the skin. IVORY SOAP 990 PURE "Mention the Geographic-It identifies you."