National Geographic : 1918 Oct
COPYRIGHT 1818BYTHEPROCTER E GAMBLE CO.,CINCIN4ATI IVORY Soap is acceptable to practically everybody for the toilet. The white cake is pleasing to the eye. Its sweet, natural, unobtrusive odor suggests cleanliness. Its thick, soft, bubbling lather feels grateful to the skin. It cleanses thoroughly without smarting or burning. It rinses easily leaving no sign of unsightly gloss. Anyone can offer Ivory Soap with entire confidence to anyone else, for almost everyone uses it at home. IVORY SOAP 99 o%PURE 'Mention the Geographic-It identifies you.' '