National Geographic : 1918 Oct
1I 1 if |ERO HOUR in a great munition plant! Uncle Sam's massive moguls are on track, the great ships of his Emergency Fleet are strain ing at their cables, ready to dash to the front with |the stupendous machinery of war-on schedule time! America's genius for organization strikes twelve in those magic words, on schedule time. The executive's desk is Industry's "fire control." Uncle Sam wants every Elgin military watch the factory can possibly turn out for the boys over there-wants more Elgins for his Navy, his Railways and his Emergency Fleet. This reduces the output of civilian watches, denying Elgin the pleasure of serving thousands of waiting customers. Patriots agree that Uncle Sam's wartime watch needs are absolutely priority orders. Every ounce of Elgin energy and skill is being poured into their execution-with full confidence that loyal citizens will cheerfully stand back of E 1 /ssl.e this policy of giving Uncle Sam priority till this war is won. Elgin quality never wavers. Each Elgin produced is the best that modern I a''entd skill can build for the furiose and the frice-whether Elgin Streamline, Lord or Lady Elgin, B. W . Raymond, Father Time, Elgin Military Watch-or any other model that bears the time-honoredname of Elgin. ELGN NATON AL WATCH CO ELG 9IN, U&A One fhefamous eamline mode ii _ _ - l "Mention the Geographic-It identifies you."