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National Geographic : 1919 Feb
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'Mr. Jones writes a letter -and his communication is interesting to every man who shaves himself-and wishes comfort in so doing. " My children chanced to give me a stick of your shaving soap," says Mr. Jones. If you do not have one given you give yourself a "Haudy Grip." ),N Vr "I am, from now on, a firm champion of Colgate's Shaving Stick. It beats any thing I have ever used," says Mr. Jones. You will think so after you have tried Col gate's "Handy Grip " "In the directions was an admonition not to rub. I thought this extremely silly," says Mr. Jones. But he found true the original Colgate phrase used since 1897--"needs no mussy rubbingin with thefingers.". \'. New York, April 6, 1918 Colgate & Co., New York City. Gentlemen: Some months ago my children chanced to give me a stick of your shaving soap, and I am writing to you to tell you what a delight shaving now is with it, instead of the nightmare I formerly experienced whenever I shaved. The lather is wonder ful, smooth as velvet, leaves the skin with out any irritation, and in short, your shaving stick is ideal for the purpose. In the directions that came with the shav in stick was an admonition not to rub the beard with the hand after applying the lather. I thought this extremely silly, but on trying it I found that your experts had solved another important element in suc cessful shaving and I shall never again do anything but follow the advice given. The brush, applying the lather with the proper degree of moisture in it, is sufficient. The new method is vastly superior to the old. I am, from now on, a firm champion of Colgate's Shaving Stick. It beats anything I have ever used, and I've been shaving myself for 35 years. SNone of your agents have solicited this testimonial from me but I send it merely as a deserved recognition of the makers of the best shaving soap in the world. Very truly yours, (Signed) EDWIN J. JONES* *Mr. Jones is Associate Editor of The FinancialWorld. The "HANDY GRIP" is the thrifty Shaving Stick. It saves you 50 shaves be low the "Waste Line," and more: you can buy a Refill Stick for the original metal Grip. A DOUBLE ECONOMY WITH COLGATE'S Unscrew i. inch of soap and press it, wet, And the from the Grip to a new Stick. Refill Stick costs less (enough for 50 It adheres, to be than the complete shaves)- all used. Grip, and screws in (20LQ(aTE 9S SHO' STICK
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