National Geographic : 1919 Sep
COP Yi GHT1919 BYTHEPROCTER & GAMBLE CO.C;NCIN NATI IVORY has all the qualities that people of refinement desire in a soap for their toilet and bath. It is white, as a skin soap should be. It is unscented, but is faintly fragrant with the pleasing natural odor of its high-grade ingredients. It is pure-contains only the choicest materials, which are cleansed and re fined until free from all foreign matter. It is mild so free from uncombined alkali that it feels grateful to the skin of a baby. It makes a thick soft lather of myriads of lively bubbles-a lather that can be rubbed in thoroughly without drying on the skin. It rinses so easily and completely that it never leaves a trace of soapy stickiness or unsightly gloss. It floats. Can you think of anything else you would want in your soap? IVORY SOAP 999%PURE So©A PURE "Menticn The Geographic-It identifies you"