National Geographic : 1919 Dec
Not the name ofa thing,but the mark oFaservice" What is it? Motorcycle or car? If it is a car, which lamp is out-left or right? Lamp-unreliability is both dangerous and unnecessary. The known high standards of MAZDA Service are sufficient to make the cautious and considerate insist on having MAZDA Lamps Lamps marked MAZDA. MAZDA is the trademark of a MAZDA Service is centered in world-wide service to certain the Research Laboratories ofthe lamp manufacturers. Its purpose General Electric Company at is to collect and select scientific Schenectady, N. Y. The mark and practical information MAZDA can appear only concerning progress and on lamps which meet the developments in the art of standards of MAZDA incandescentlamp manu- Service. It is thus an facturing and to distribute assurance of quality. This this information to the trademark is the property companies entitled to re- of the General Electric ceive this service. Company. 47x-3 "Mention The Geographic-It identifies you"