National Geographic : 1920 Jan
Purity IT is not luck nor chance that makes every cake of Ivory Soap so pure. It is science, centered in the laboratories where every ingredient that enters into Ivory Soap is analyzed; and where the soap itself is tested, at every stage of its manufacture. You always can depend on Ivory Soap being pure, mild and grateful to the most sensitive skin. For the Procter & Gamble laboratories always will keep Ivory Soap as high grade, in every particular, as the first cake that made Ivory Soap famous 41 years ago. IVORY SOAP 99o%PURE Have you tried the new Ivory Soap Flakes ? Now you can buy genuine Ivory Soap, ready shaved into snow-like flakes that warm water melts into "Safe Suds in a Second". Quicker and easier for fine laundry work and the shampoo. To get a free sample package, send your name and address to Department 2 3 . - , The Procter & Gamble Company, Cincinnati, Ohio. CCP.-T 119P CCTr 64LE CO.. C NON, 1 u *\ ,....: p .* ** "Mention The Geographic-It identifies you"