National Geographic : 1920 Jan
7 reasons why Brascolito is the perfect lighting fixture U--Brascolite Improved Supporting Tripod-sim plest device for attaching to any kind of electric outlet. -Brascolite Socket, made of porcelain with pro tected terminals-no wire splicing or electric troubles. -- Brascolite Pull Switch of new toggle construc tion in insulating material. 660-watt capacity. -- Brascolite Flat Reflector Plane made of white porcelain on steel-positively will not discolor. -- Brascolite Spindles hold reflector-base flush with the ceiling and also support the bowl. Adjust- able to correctly position the bowl for controlling every ray of light, thus insuring uniform light distribution. U -Scientific configuration of the white glass bowl thoroughly breaks up the intense white light and softens it by diffusion. This principle has made Brascolite the ideal light for eye-health and com fort exceeding in efficiency that of any other light diffusion fixture in the world. U-Ventilation upward through the hole assures long lamp life and least accumulation of dust. Brascolite is the largest selling Lighting Fixture in the world No matter how large or how small your requirements, Brascolite will meet your needs perfectly-there's a Brascolite for every purpose. 15,000 Electrical Dealers sell Brascolite. Our Engineering Department is at your service and will gladly make calculations or give helpful advice concerning any requirements. LUMINOUS UNIT COMPANY Division of the St. Louis Brass Manufacturing Co., St. Louis, U. S. A . Largest Manufacturers of Lighting Fixtures Branch Offices: New York Philadelphia San Francisco Minneapolis Chicago Boston Cincinnati Atlanta Canadian Distributors:Northern Electric Co., Ltd. "Mention The Geographic-It identifies you"