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National Geographic : 1920 Feb
Contents
Hints for Applying There is no need to rub Colgate's lather in with the fingers. Don't do it-it only adds "mussiness" to what might be a genuine pleasure. Shave this way-and learn comfort. With the Stick: After wetting the face, pass the stick over the cheeks from ear to ear and back again; then under the chin; once across the upper lip. This gives soap enough for any but the heaviest beard. Work up the soft ening lather on the face with the wet brush, using hot or cold water. With the Powder: First wet the face with the brush. Separate the bristles slightly with the thumb and sprinkle about one-third of a thimbleful of powder on the brush -you soon learn the exact amount you need. The lather is quickly worked up with hot or cold water-on the face. With the Cream: If you prefer to apply the cream to the face, always wet the face first. If you squeeze the cream on the wet brush, wet the face first. The plentiful, fragrant lather is then worked up on the face with the brush-using hot or cold water, according to preference. Lather with Colgate's-then shave with comfort A trial size of Colgate's Stick, Powder or Cream sent for 4 c. in stamps. COLGATE & CO., 199 Fulton St., NEW YORK Dept. 66 __ I
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