National Geographic : 1920 Apr
Worn frogs and switches often cause small cuts, which are rapidly enlarged by the action of gravel and moisture. Ruts and track slotspinchthetire, wearing away the tread where their edges strike it. It is well to avoid such places as much as possible. Go to a Legitimate Dealer and Get a Legitimate Tire T HIS year the American people will spend more than $900,000,000 for automobile tires. The cost is making even careless buy ers think and inquire. And the more they inquire, the smaller will grow the influence of hearsay and the irresponsible tire dealers. * * * We have all met the man who takes his opinions ready-made. He tells everything he knows. He knows more about every car than the man who made it, where to buy the cheapest truck -how to get the biggest bargain in tires. He is the irrespon sible dealer's greatest ally. "Somebody says" and "everybody does" are responsible for more wrong impressions about tires than anything else you can think of. ** * What the thoughtful motorist is look ing for is better tires. He goes to a legiti mate dealer and gets a legitimate tire. The quality idea-the idea of a quality tire, of a dealer who believes in quality is commanding a greater respect from a larger portion of the motoring public all the time. It is the idea on which the United States Rubber Company was founded on which it has staked a greater invest ment than any other rubber organization in the world. Build a tire that will do more, a better tire than was built before, and you are sure of a large and loyal following. We have never been able to build enough U. S. Tires to go around. United States Tires United States s Rubber Company Fifty-three Factories The oldest and largest Rubber Organization in the World Two hundred and thirty-five Branches "Mention The Geographic-It identifies you"