National Geographic : 1920 Apr
"Notthe name ofa thing,but the madk ofa service Behind the red glass-What? Tail-light dependability keeps the danger signal set as long as the switch is on. With the MAZDA Lamp there is a reliabil ity which MAZDA Service has put into every lamp marked MAZDA-be sure there's a MAZDA Lamp behind your red glass. MAZDA is the trademark of a MAZDA Service is centered in world-wide service to certain the Research Laboratories ofthe lampmanufacturers. Itspurpose General Electric Company at is to collect and select scientific Schenectady, N. Y. The trade and practical information mark MAZDA can appear concerning progress and only on lamps which meet developments in the art of the standards of MAZDA incandescent lamp manu- Service. It is thus an as facturing and to distribute surance of quality. This this information to the trademark is the property companies entitled to re- of the General Electric ceive this service. Company. 47x-5 "Mention The Geographic-It identifies you"