National Geographic : 1920 May
New musical standards set by Brunswick Our great ambition has been ful filled! And that was to bring some thing superior, something different, into phonographic music. In nearly a half million homes Brunswick Phono graphs have brought new delights, finer ap preciations. First, because Brunswick accom plished something better in tone by in troducing an im proved amplifier. We brought out an all- The Ultona wood, non-metal sound chamber which conforms to acoustic laws. This enabled tone waves to expand properly, and ended harshness. Then came the Ultona, an all-record reproducer. It did away with make shift attachments. At a turn of the hand, the Ultona presents to each make of record the proper needle, the proper diaphragm. Thus each type of record is heard at its best. ,la Of course we brought superior cab inet work, for the House of Bruns wick has been famous for 76 years for its wood-crafting. And we brought a complete instrument, not an assem bled one. Thus we accom plished a distinct ad vancement in phono graphic music. And the verdict of ap proval has been uni versal. And it was ap proved by compari son. We ask people to ys all records judge for themselves. Now we offer Brunswick Records, as advanced in their field as our phonograph was in its. Again we ask you to pass judgment. Hear Brunswick Records. Compare them. Decide for yourself that they offer superiorities. A Brunswick dealer will be delighted to play The Brunswick for you, so as to make any test. And also Brunswick Records. Remember Brunswick Rec ords can be played on any phonograph with steel or fiber needle. THE BRUNSWICK-BALKE-COLLENDER COMPANY General Offices: 623-633 S. Wabash Ave., Chicago Branch Houses in Principal Cities of Canadian Distributors: Musical Merchandise United States, Mexico, and Canada Sales Co., 819 Yonge St., Toronto "Mention The Geographic-It identifies you"