National Geographic : 1920 May
-,iiii Essex Almost Doubles Light Car Endurance Essex Has Performance Like the Costliest Fine Cars Its World Endurance Record Has Never Been Rivaled The most important thing Essex has proved is that weight and size are no longer necessary to finest car quality. Its 3037 miles in 50 hours is a world endur ance record. The test was official. Supervisors of the A. A . A . certified the Essex stock chassis in every detail. Never before was a car driven at top speed for 50 hours. The grind was equal to years of road use. Yet the Essex showed no measurable wear. What car, the Essex size and weight, can even attain a mile-a-minute speed, much less keep it up for 5o hours? Such Endurance as You Want in Your Car These decisive tests proved Essex not only the supreme performer of the light car field, but they showed that the moderate priced, economical Essex has such endurance and de pendability as few large, high-priced cars offer. Greater size could add nothing to Essex. It has the qualities weight and size are built to give-riding comfort, solidness, distinction and smooth, quiet pace. But in addition it has fuel, oil and tire economy. And its great durability means freedom from repair costs and positive, dependable transportation. Essex is easy to operate. Driving does not fatigue. Its quick response to the lightest touch and its smooth, restful comfort in motion ac count for this. That is why so many women are Essex owners. They appreciate its safety, too. Its controls are simple and instantaneous. It makes fast time, with security, even in difficult traffic. Essex Wins on Quality Minus Useless Weight Essex won recognition on the issue of finest quality without useless weight and size. That issue is uppermost today. You will take pride in your Essex from the first. Its beauty, luxurious fittings and its per formance give it distinction everywhere. And time will increase your respect for it. You will come to rely absolutely on its dependability. You will find it always ready for any demands you may make. These are reasons why Essex set a world's sales record in its first year. And orders are now so far ahead it is certain even that unrivaled mark will be surpassed this year. Thousands, realizing this, are placing their orders now. We advise that you do the same, to avoid disappointment. Essex Motors, Detroit, U. S. A. (165) "Mention The Geographic-It identifies you"