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National Geographic : 1920 May
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You never get more out of your Tire than the Maker put in S TAND on a street cor ner some day and watch the motor cars go by. Every now and then you will see a motor. ist with two or three tires strapped on the back of his car, each tire of a dif. ferent make. A man afraidof his tires. No matter how many precau tions a man may take he will never get out of a tire more than the maker put into it. If a tire is built to go a limited number of miles there is noreason why it should be expected to go any farther. The car in the foreground has a wheel out of line. Few motorists realize that a displacement of only one degree has the same effect on a tire as if it was dragged 92Y2 feet in every mile. When it breaks down before it has gone the limit, there is no reason why an allowance should not be made to the buyer. What intelligent buyers are looking for is better tires-not limited-mileage tires or concil iatory allowances. And they are beginning to look behind tires to the principles on which they are built and sold. * * * Here is the principle which governs the production and sale of U. S. Tires: Build a tire as good as human skill can build it, and let responsibilityfor quality exceed every other considera. tion. Seek out the new kind of tire dealer-the man who believes in quality and square dealing, who is putting the tire business on as sound a basis as any other retail business in his town. Back of him stands every re source and facility of the United States Rubber Company-the oldest and largest rubber organ ization in the world, U. S. Tires are built on a quality basis as fast as quality conditions will permit-and no faster. And they are guaranteed free from defects in materials and workmanship for the life of the tire-withno limitation of mileage. United States Tires United States 0 Rubber Company The oldest and largest Rubber Organization in the World Two hundred and Thirty-five Branches "Mention The Geographic-It identifies you" Fifty-three Factories
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