National Geographic : 1920 Jun
r7 11 The Real Meaning of "'Best in the Long Run" "BEST IN THE LONG RUN" is a slogan that is almost as old as the history of tires. It grew out of the performance of Goodrich Tires on bicycles, and it grew into the dependability of Good rich rubber products of all kinds. It is not just a catch phrase. It is a plain statement of fact. It is really a mirroring of the confidence placed in Goodrich products by their users. In five words it crystallizes the ideals, the policies, the pies of Goodrich. princi- It means "the long run" of good faith and good will-the steady building up of a confidence in the minds of the users, which is the greatest asset a manufacturer can have. That is how Goodrich trans lates this slogan into terms of longest average wear, utmost de pendability and known quality in all kinds of rubber products. THE B. F. GOODRICH RUBBER COMPANY. AKRON, OHIO Goodrich Tires "Best in the Long Run" "Mention The Geographic-It identifies you"