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National Geographic : 1920 Aug
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HERE is hardly a motorist who hasn't at some time or other in his experience had a tire dealer attempt to sell him a tire by represent ing it as the fastest seller in town. More attempts are probably made to sell tires by playing to the motorist's alleged weakness for "crowd of buyers" than by any other known method of selling. * * The experienced motorist, of course, refuses to sur- The tire on the left illustrates thecauseof about 75 percentof all trouble-insufficient inflation. The regular use of a reliable air gauge is the best safeguardagainst rim cutting and fabric breakdown. render his individual judg ment to any crowd or mass of whatever size. Too often he has seen the results of accepting opinions at their face value, without first finding out what they are based on. And you will find him going more and more to the dealer who has something to offer in support of his tires other than "crowds of buyers" and "numbers of sales." * * * The opinion in favor of U. S. Tires is not based solely oit the number of them in use. Great as that number is, it is due to something be sides clever arguments. Thousands of motorists today are putting up with second choice tires because forced production is incon sistent with U. S. Standard of quality. The United States Rubber Company's enormous in vestment-greater than that of any concern in the in dustry -has always been aimed solely at quality. Building a tire first and a market afterwards. Think ing of the individual user in stead of the number of sales. One of the reasons, per haps, why there is now a scarcity of U. S. Tires. * * * If the time ever comes when U. S. Tires can be supplied to all, or nearly all, of the people who want them, they will still have more to recommend them than merely the largest following. United States Tires United States @ Rubber Company The oldest and largest Rubber Organization in the World Two hundred and thirty-fiveBranchcs i___" "Mention The Geographic-It identifies you" Fifty-three Factories II nn s
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