National Geographic : 1920 Sep
ONE-HAtF MIlON BUILDERS OF,GOD WILu Dodge Brothers business has just reached and passed an other milestone in its history. In a little over five years more than one-half million Dodge Brothers MotorCars have been placed in the hands of owners. If this sales record represent ed the appeal of a price, the total would not be particularly impressive. The important thing is that the car is not thought of in terms of price, but in terms of value How often you hear the car spoken of - and how seldom the price! It is the quality of thought that surrounds it which makes this success note worthy. Because people think well of these cars, it is still impossible for Dodge Brothers to build enough of them. Seldom has there been a finer example of the force of friendly thoughts. It is an inspiration and an en couragement to build well because the reward, in Amer ica, is so great and so sure. With nothing but good will toward them in American homes - how could Dodge Brothers do less than they have done? Nothing has checked or hin dered for so much as a single week, the continued bestowal of this recognition and reward. The eagerness to own the car is greater today than it ever has been. The reason is not far to seek. Take first the mere numerical ownership. Remember that the satisfac tion of one-half million owners is not casual, but deep and profound. Multiply them by the average family of even three. Remember that all of these are warm friends. Then think of that leaven of thought leavening the whole mass. You will begin to understand, then, why Dodge Brothers have been building new build ings ever since the business began. You will understand why the works in which the car is built are still steadily spreading and expanding. You will get an idea of how much men can do when the homes of America are solidly behind them. DODGE BROTHERS. DETROIT "Mention The Geographic-It identifies you"