National Geographic : 1920 Sep
Who is the Judge of Good Taste GREAT designer once said: "Good taste comes of wisdom and intuition." What about the design of the average motor car ? Is it born of artistic genius or a desire to be different? It is a question for the motor car buyer to consider. How soon will his car be out of date? Packard answers the question at once. Packard design is fundamental with the car-not grafted onto it. Lines may change, and have. But the character of the Packard has not changed for sixteen years. At the Packard plant the first principle of distinction is quality. Hand-buffed, whole-hide leather for upholstery, instead of machine buffed "splits." Double thick material for tops. Nickeled bronze fittings, designed and made as jewelry might be. Coach work by craftsmen rather than body building by machines. In the London 'Daily cJail recently an Englishman paid a tribute to the Packard method of building high grade cars. He wrote: "It is for America an expensive car, but, compared with the same class of car at home, it is decidedly cheaper." The fact of the matter is this: If the Twin-Six were built in Europe with European methods it would be higher priced than even the most expensive European car. PACKARD MOTOR CAR COMPANY, DETROIT Appearance : Many famous designers N * have drafted Individual bodies for the N TWIN-SIX-but one and all have invarl 4 ably maintainedthePACKARDcharacter r "Mention The Geographic-It identifies you"