National Geographic : 1920 Nov
0 Tires made with Zinc Oxide are "live" tires. They do not harden, crack, or "go dead" with age. Also they are cooler; they do not absorb or generate excessive heat which causes most blowouts. Ex perienced tire makers are abandon ing experiments and using a higher percentage of Zinc Oxide-particu larly New Jersey Zinc Oxide, famous for its fineness, purity and uniformity. The New Jersey Zinc Company manufactures zinc products of many kinds, supplying not only the rub ber industry, but also manufacturers in hundreds of other lines. Our facilities are ample and our experi ence insures a quality in our prod ucts and a thoroughness in our service which is exceptional. THE NEW JERSEY ZINC COMPANY, 160 Front Street, New York ESTABLISHED 1848 CHICAGO: Mineral Point Zinc Company, 1111 Marquette Building PITTSBURGH : The New Jersey Zinc Co. (of Pa.), 1439 Oliver Building Manufacturersof Zinc Oxide, Slab Zinc (Spelter), Spiegeleisen, Lithopone, SulphuricAcid, Rolled Zinc Strips and Plates, Zinc Dust, Salt Cake and Zinc Chloride The world'sstandard for Zinc products New Jersey in O "Mention The Geographic-It identifies you" IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIII IIIIUIIIIIII IIIIfIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Makes tires endure A rightly made tire contains Zinc Oxide and is a long lived tire. Zinc Oxide is the pigment in the compound that gives rubber greater dura bility and more resiliency than any other material.