National Geographic : 1920 Nov
Lighting the Pathway of Human Life IFE'S shadows lengthen. Twilight is at hand and man's senses falter. Nature, calling for help, must be heeded, or happiness is threatened. Particularly true is this of the sense of sight. When eyes grow dim, optical science must come to their rescue. Supplementary lenses, expertly ground of glass and skillfully applied, must re-enforce those provided by Nature. Again, many a defective child has been placed on an equal footing with his school fellows by a right application of glasses, has been given the opportunities and pleasurable sensations which life owes him. Many a workman has been transformed from inefficient to efficient. While immediate responsibility for this serv ice rests with the eye specialist, he must be given suitable lenses, with which to work, or his skill is helpless. To provide such lens es is one of our endeavors since the estab- lishment of our business nearly 70 years ago. When John J. Bausch opened his little optical shop in 1853, all lenses were imported from Europe. Dissatisfied with the quality Europe was giving him, he made a lens grinding machine and began to grind his own by hand, crudely but well; and he soon attract ed the attention of other opticians, who de manded his surplus for themselves. So Mr. Bausch and his colleagues have been making superior lenses ever since, in al most unbelievable quantities, for the exact ing optical men, not only of America but of all countries of the civilized world-scientifi cally developing the various types required for the correction of every kind of eye error. And they have also come to produce practically every known type of optical appliance or instru ment for the conservation and extension of hu man vision in science, industry and recreation Write for literatureon any optical productin which you are interested BAUSCH & LOMB OPTICAL COMPANY... ROCHESTER, N. Y. Makers of Eyeglass and Spectacle Lenses, Photographic Lenses, Microscopes, Balopticons Binoculars and other Optical Instruments. that eyes may see better and farther- "Mention The Geographic-It identifies you"