National Geographic : 1920 Dec
Douglas Fir Northern White Pine Idaho White Pine Western Soft Pine Western Hemlock Washington Red Cedar Red Fir and Larch Norway Pine HOW THIS TRADE-MARK FIXES RESPONSIBILITY FOR YOUR LUMBER PURCHASE W OOD is one of the oldest and most universal materials of civilization. Yet people know less about it than about almost any other thing they buy and use. Even the buyer of a great industrial con cern, with all his special knowledge-the man who selects a motor truck or a dynamo with perfect confidence-is likely to order lumber without full consideration of the service he expects of it. Some of the best commercial woods are little known in some sections of the country where higher prices are paid for inferior species. Industries specify a kind of wood through habit, or the practice of the trade, without knowing that a better kind is available. Think what it would mean to the great industrial plants of the Middle West and the Eastern Seaboard to know the qualities of Douglas Fir-to be able to buy this won derful structural timber, and to be sure of unitorm quality by the trade-mark of a reponsible producer. As substantial factors in the lumber busi ness, the Weyerhaeuser people want you to think more about the wood you use. To this end we will supply to lumber dealers and to the public any desired infor mation as to the qualities of different species and the best wood for a given purpose. This service will be as broad and impar tial as we know how to make it. We are not partisans of any particular species of wood. We advise the best lumber for the purpose, whether it is a kind we handle or not. What we advocate is conservation and economy through the use of the right wood in its proper place. Think how this service on lumber would benefit the farmer in his building and re pairs-the home-builder in his investment in a house. From now on the Weyerhaeuser Forest Products trade-mark will be plainly stamped on their product. You can see it for your self at the lumber yard or on the job after it is delivered. When you buy lumber for any purpose, no matter how much or how little, you can look at the mark and know that you are getting a standard article of known merit. WEYERHAEUSER FOREST PRODUCTS SAINT PAUL* MINNESOTA Producers of Douglas Fir, Western Hemlock, Washington Red Cedar and Cedar Shingles on the Pacific Coast; Idaho White Pine, Western Soft Pine, Red Fir and Larch in the Inland Empire; Northern White Pine and Norway Pane in the Lake States. "Mention The Geographic-It identifies you"