National Geographic : 1921 Feb
Douglas Fir Northern White Pine Idaho White Pine Western Soft Pine Western Hemlock Washington Red Cedar Red Fir and Larch Norway Pine HOW CHOOSING THE RIGHT WOOD MAY DOUBLE THE SERVICE YOU GET FROM LUMBER "I cannot conceive at this time of a greater service to more people than to put order and system into the marketing of lumber." This was said recently by one of the great industrial men of America. He spoke as a buyer and user of lumber thinking of the needs of industrial America, the big construction plans and the great era of home-building ahead; of the fact that every building project involves the use of lumber wholly or in part; and that the ques tion touches every farm, every business, every town and city in the land., Wood is the natural building material of America, just as stone is of France and Italy. It is a startling fact that the service value of the average purchase of lumber could be increased 100%, if the buyer chose the most practical wood for a given purpose. Putting order and system into the lumber business means wood in its right place. It means selecting the kind of wood best suited for a given use. It means specifying the grade best adapted for the job. As substantial factors in the lumber business, the Weyerhaeuser people wish to render real service to you and to everyone who uses lumber. To this end we will supply to lumber dealers and to the public any desired infor mation as to the qualities of different species and the best wood for a given purpose. This service will be as broad and impar tial as we know how to make it. We are not partisans of any particular species of wood. e advise the best lumber for the purpose, whether it is a kind we handle or not. What we advocate is conservation and economy through the use of the right wood in its proper place. If we could insure your getting the wood you ought to have, it might mean a differ ence of years in the life and service of the lumber-fifty years perhaps as against a few months. So important is the selection of the right wood or grade of wood for a given use. From now on the Weyerhaeuser Forest Products trade-mark will be plainly stamped on their product. You can see it for your self at the lumber yard or on the job after it is delivered. When you buy lumber for any purpose, no matter how much or how little, you can look at the mark and know that you are getting a standard article of known merit. WEYERHAEUSER FOREST PRODUCTS SAINT PAUL* MINNESOTA Producers of Douglas Fir, Western Henlock, Washington Red Cedar and Cedar Shingles on the Pacific Coast; Idaho White Pine, Western Soft Pine, Red Fir and Larch in the Inland Empire; Northern White Pine and Norway Pine in the Lake States. "Mention The Geographic-It identifies you"