National Geographic : 1921 Apr
The Seeing Lens-Photography's Window of Science and Life THE seeing lens! Can care enough be given to its making? How per fectly can it be fashioned? How widely reaching can its use be made? No less than nearly seventy years of optical re search have been given by Bausch & Lomb to the solution of these problems. Natural it was, then, that we became a pioneer agency in the development and popularizing of photography in America, for until our first lenses were produced, most of those in use were of European manufacture and very expen sive. That most significant contribution to modern photographic betterment, the Anastigmat Lens, was also introduced to this country from our workshops. Today, the very basic raw materials employed in the construction of Bausch & Lomb lenses are by ourselves controlled; and our glass problems fully co-ordinated with the problems of lens and instrument. So are produced the lenses of Bausch & Lomb-lenses which today are numbered by the million; lenses which are used in home, in studio, in laboratory, in en graving plant, in God's wide outdoors; lenses which include those for inexpen sive vest-pocket as for delicate aerial cameras or the most elaborate profes sional equipment; lenses, in fact, which cover the field of all photography and reflect the world of happening in its mighty scope. . . May we say, we hope without undue pride, that the Bausch & Lomb name represents a tireless and unceasing effort to achieve lenses which are truly worthy-an effort which has been gen erally reflected in the appreciation of millions who find benefit or pleasure through their use? BAUSCH & LOMB OPTICAL COMPANY . . . ROCHESTER, N. Y. Makers of Eyeglass and Spectacle Lenses, Photographic Lenses, Microscopes, Balopticons Binoculars and other Optical Instruments. thateyes may see better and carter - "Mention The Geographic-It identifies you"