National Geographic : 1921 Apr
Douglas Fir Northern White Pine Idaho White Pine Western Soft Pine Western Hemlock Washington Red Cedar Red Fir and Larch Norway Pine EXPERT LUMBER SERVICE FOR THE MAN WHO WANTS TO BUILD HERE is a service of the greatest practical importance to the family looking for ward to owning its home. To the farmer for his house, barns, corn cribs. To the industrial man and corporation, planning expansion, replacements, repairs -or using lumber in manufacture. A service that may add 100% to the value of your lumber purchase-whether you buy a couple of boards, a truck load of dimen sion stuff, or think in terms of millions of board feet to the single order. This service means nothing less than expert advice in using the right wood in its proper place-based on detailed scientific knowledge of the various species of wood, their strengths, their fitnesses, and their individual action under specific conditions of use. It may be a new thought to you, for instance, that in building a house lumber must be selected for three totally different functions. There is theframework-which requires strength above all else. There is the outsidefinish-demandingdurability under exposure to the weather. And the inside trim-where the need is for a wood properly seasoned and prepared, that will "stay put", and that will be attractive when stained, or will take and hold paint or enamel. For each of these functions certain woods are especially adapted. For some, cheaper woods will give as good service as more expensive species. In other instances, cheaper woods can be used only at a sacrifice of durability and ultimate economy. The same principle-the right wood in its proper place- applies to farm buildings, industrial build ings, and all industrial uses of lumber. The proper use of lumber was never more important to America than it is at this moment. To the individual citizen it means durable and economical building. To the nation at large it means still more-a great step toward an ample supply of lumber, present and future-the elimination of waste in the thoughtless use of lumber. What we advocate is conservation and economy through the use of the right wood in its proper place. To this end we will supply to lumber dealers and to the public, any desired information as to the qualities of the different species and the best wood for a given purpose. This service will be as broad and impartial as we know how to make it. We are not partisans of any par ticular species of wood. We advise the best lumber for the purpose, whether we handle it or not. From now on the Weyerhaeuser Forest Products trade-mark will be plainly stamped on our product. When you buy lumber for any purpose, no matter how much or how little, you can look at the mark and know that you are getting a standard article of known merit. Weyerhaeuser Forest Products are distributed through the established trade channels by the Weyerhaeuser Sales Company, Spokane, Washington, with branch offices and representatives throughout the country. WEYERHAEUSER FOREST PRODUCTS SAINT PAUL* MINNESOTA Producers of Douglas Fir, Western Hemlock, Washington Red Cedar and Cedar Shingles on the Pacific Coast; Idaho White Pine, Western Soft Pine, Red Fir and Larch in the Inland Empire; Northern White Pine and Norway Pine in the Lake States. "Mention The Geographic-It identifies you"