National Geographic : 1921 May
Broadening the Worlds that Live About Us N EW worlds for old! The art of optics has opened to mankind's knowledge a wider, a nobler vision. Through the science of astronomy, of surgery, of metallurgy,of bacteriolog ical research, it has brought to hu man lives gifts priceless to man's safety and his advancement .... and among other optic instruments the binocular has achieved a worthy and a widely useful place. Through the binocular, new sights in Nature are revealed to man, in cloud, in far, veiled distance, in wood and field and stream; through the binocular we gain familiar in sight into a world of unfamiliar Nature-lives about us ..... and the binocular can profitably be made our almost constant companion. Whether we take a day's motor jaunt or walk country roads, whether we pursue our ordinary work or en joy our vacation, the binocular will be found to sharpen the eyes, multi ply their effectiveness; and widening as it does, not alone our visual but our mental horizon, achieve for man a wider, developing enjoyment in life. Motorist, tourist, aeroplanist, yachtsman, or average lover of sport - all can gain from the binocular an immediate benefit and pleasure. Thus in the field of human and familiar interests, as in that occupied by microscope, ophthalmic and photo graphic lens, and projection appa ratus, Bausch & Lomb are giving to the world a service that they are proud to feel is of far-reaching im port to science as it is to pleasure and to life. BAUSCH & LOMB OPTICAL COMPANY . ROCHESTER, N.Y. Makers ofEyeglass and Spectacle Lenses. PhotographicLenses, Microscopes. Balot wons. Binoculars and other Optical Instruments. that ees maysee etter and farther "Mention The Geographic-It identifies you"