National Geographic : 1921 Jun
Douglas Fir Northern White Pine Idaho White Pine Western Soft Pine Western Hemlock Washington Red Cedar Red Fir and Larch Norway Pine HOW EXPERT SELECTION OF LUMBER MAY SAVE YOU MONEY E VERYONE admires the fine old wood structures that have come down from Colonial times. "But," you hear people say, "You can't get lumber like that these days." It's not the fault of the lumber. It's the way lumber is used. Use the right wood in its proper place-and, granted that your construction is right, you will get as sound and durable a building as any built in Co lonial days! There is today available in most markets a greater variety of structural woods than ever-with the possible exception of hard woods, which are now seldom used for building purposes. This same thing is true of woods for industrial uses. Many woods formerly sold only in local markets are seeking wider outlets of distribution. For in stance, Douglas Fir, probably the greatest wood in the country for structural timbers, has only recently come into common use in the great markets on the Atlantic Seaboard. There is available a great body of detailed and scientific knowledge about the qualities of these woods, their strengths, their proper treatment and application, and how they will act under given con ditions of service. Getting this knowledge and acting on it may easily double the service you get from lumber. You cannot judge the service of lumber by its ap pearance. The "nice clear board" that looks so attractive may not be the right species for your purpose. A sound board of another species, even though knotted, may give you much greater value and service. It all depends on the natural characteristics of the wood, and on the careful selection of the lumber for the service it is to perform. Which is the most practical wood for a given pur pose, and what grade will do the work most econom ically, can all be told by the scientific knowledge about woods which has accumulated through years of observation and experience. The user of lumber is today in position to fill his requirements more efficiently and economically than ever before. What we advocate is conservation and economy through the use of the right wood in its proper place. To this end we will supply to lumber dealers and to the public, any desired information as to the qualities of the different species and the best wood for a given purpose. This service will be as broad and impartial as we know how to make it. We are not partisans of any par ticular species of wood. We advise the best lumber for the purpose, whether we handle it or not. From now on the Weyerhaeuser Forest Products trade-mark will be plainly stamped on our product. When you buy lumber for any purpose, no matter how much or how little, you can look at the mark and know that you are getting a standard article of known merit. Weyerhaeuser Forest Products are distributed through the established trade channels by the Weyerhaeuser Sales Company, Spokane, Washington, with branch offices and representatives throughout the country. WEYERHAEUSER FOREST PRODUCTS SAINT PAUL* MINNESOTA Producers of Douglas Fir, Western Hemlock, Washington Red Cedar and Cedar Shingles on the Pacific Coast; Idaho White Pine, Western Soft Pine, Red Fir and Larch in the Inland Empire; Northern White Pine and Norway Pine in the Lake States. "Mention The Geographic-It identifies you"