National Geographic : 1922 Mar
Closed Cars Beauty That is More Than Skin Deep When admiring the new closed Reos the four passenger Coupe and the new Sedan-which you will find outstandingly beautiful by comparison with other high class equipages, please remember that the beauty you see is more than skin deep. Concealed excellence- beauty in unseen as well as visible places-is a Reo attribute. If you will look not only at the surface, but beneath-and if you will insist upon knowing the materials that go into the making of the various closed cars shown you, you will find that few cars at anywhere near Reo prices have all aluminum bodies. And from the fullness of our long expe rience, we assure you no lesser material is adequate to the service and the satis- faction you expect when you select your car. No other material will receive and main tain the finish-will resist rust -will be so free from "drumming" sounds-as aluminum. AndnobodycanbeasgoodasaReo body unless the construction be, as Reo bodies are, full aluminum. If you will study this body question insist first on the best materials and con struction, and then compare prices, you will be more than ever surprised to learn that you may have a car that is the last word in quality and fine coach work, and yet at a price that is so much less than you had expected to pay. Reo Motor Car Co., Lansing, Mich.