National Geographic : 1922 Oct
In Your Interest-Mr. and Mrs. Reader THE NATIONAL GEOGRAPHIC MAGAZINE feels that it has no more right to waste its readers' time with uninteresting advertisements than it would have to obtrude uninteresting articles and pictures upon them. For its readers, to an unusual degree, look to its advertising pages for prac tical suggestions that will help them in their business, home, and social life. They have complete confidence in every advertiser because they know that none but advertisers of unquestioned integrity and products of solid merit can find a place in its advertising pages. THE GEOGRAPHIC, however, goes much further than to make certain that the integrity of each advertiser is 100 per cent. It puts each presentation to this severe acid test: "Does this advertise ment convey information that will be valuable to the 700,000 discriminating reader households ?" Readers thus are saved from wasting their valuable time. The advertiser is kept from wasting his money advertising something that will not attract THE GEOGRAPHIC'S discriminating readers. In protecting its readers from risk, bad taste, and lack of interest, THE GEOGRAPHIC declines more advertising perhaps than any other monthly maga zine of large distribution. The selected advertisements it does publish are not lost in a forest of ad vertising. As a result, THE GEO GRAPHIC readers study its advertising pages with purchasing intentions. The acceptable advertisers who have acquainted themselves with the responsiveness of the readers, report really astonishing returns. National Geographic Magazine, Washington, D. C. Sheet Music.15 ' Ask forCentury Edition. STHE music you want for your piano should cost you Peasant," "Rondo Capricioso." "Sack Waltz," Only 15c. a copy. Tell your dealer you want Cen- "Serenade." "Falling Leaves," and 2,100 others. tury Edition. You can't buy better sheet music than Patronize the Century dealer. He has your interest Century-it's beautifully printed on the best of paper at heart. Century's low price is only possible because -and each selection is certified to be correct as the of his small profit. If your dealer can't supply you, master wrote it. we will. Complete catalog The Century Catalog embraces the world's finest of over 2,100 classical and music-compositions like "Hungarian Rhapsody," popular standard com "Moonlight Sonata," "Salut A Pesth," "Poet and positions free on request. Ask your dealer to show you Martin's "Rudiments for the Piano," Jahn's Rudiments for the Violin," and Martin's "Scales and Chords." Used by all modern teachers. CENTURY MUSIC PUBLISHING CO. 211 W. 40th St., N.Y.