National Geographic : 1923 Jan
i'' ' 11~1 ;1~ ~ iT~i ii s POiPl "It is a good investment but it's not the best for you" WHEN YOU consult a medical specialist, he makes a thorough diag nosis before he prescribes. In the same way true investment service seeks to ascertain what types of securities best fit your requirements before suggesting specific issues. It considers your circumstances, the possible use of your investments as collateral and your purpose in saving. After you have purchased the right securities, true investment service aims to keep you informed of the condition of the issuing corporations and suggests re-adjustments as chang ing business conditions may make them desirable. This is the kind of investment serv ice which The Equitable endeavors to render. Direct representatives of our Bond Department are located in the cities listed below. You may con sult us as satisfactorily by mail as by personal call. Send today for our current list of attractive offerings. THE EQUITABLE TRUST COMPANY OF NEW YORK 37 WALL STREET FOREIGN OFFICES LONDON 3 King William St.. E.C.4 PARIS: 23 Rue de la Paix MEXICO CITY: 48 Calle de Capuchinas DIRECT REPRESENTATIVES PHILADELPHIA: Land Title Building BALTIMORE : Calvert and Redwood Sts. CLEVELAND: 629 Euclid Avenue CHICAGO: 29 So. La Salle St. SAN FRANCISCO: 485 California St.