National Geographic : 1923 Apr
Virgin Market for Certain Advertisers To Real cAnalysts of eAdvertising: Study of the advertisers in THE GEOGRAPHIC will reveal these special opportunities: A virgin field for many products and services for which our 750,000 Solid Subscriber Families are a logical market. Under-competition rather than over-competition in many lines where there is still plenty of room for various products; a thought for those who are not mere "follow my-leaders" in advertising. An opportunity to associate a product with other pres tige products, safeguarded from accidental juxtaposition with flashy or unpleasant advertising which non-selective advertising often compels. By accepting only a limited number of pages of advertising and through its policy of admitting only advertisements of real interest to readers, THE GEOGRAPHIC gains maximum concentration of attention for each advertisement it does accept-this is a time-proved fact. To maintain this policy, THE GEOGRAPHIC declines thousands of dollars of space for every issue. Some is rejected because it is deemed unreliable or unpleasant in tone, but most is refused because it would not be of direct interest or service to its 750,000 subscriber families. Conversely, no advertisement is accepted unless we feel that it has an excellent chance, because of applicability to readers, of paying the advertiser. We are as loath to waste an advertiser's money as we are to waste our reader's time-strange yet true. As a result, every line of our advertising is coupled to high-grade products or services. Our advertisers constitute a group with which any business man would be proud to be associated and with which our readers can deal with unhesitating confidence. That our 750,000 reader families do read GEOGRAPHIC advertise ments-in a more intensive way-is proved by the results our advertisers report. In the interest of your product, ask us today about these results. NATIONAL GEOGRAPHIC MAGAZINE WASHINGTON, D. C.